Gaana Srinivas

A fun-loving product designer in Copenhagen, Denmark

I'm your digital design Swiss army knife. I started out in communications, then pivoted to product design. For over 5 years I've provided prototyping, service design, motion design, and illustration services for startups and clients around the world.

Bangalore
🍑
5+ years product design experience
Startups & Scaleups
🌊
San Francisco
💎
UX DESIGN
☺️
Motion design
♥️
PEOPLE-CENTERED RESEARCH
🎉
Copenhagen
🚀
I illustrate too!
🍙
D&D rules
✏️
Bangalore
🍑
5+ years product design experience
Startups & Scaleups
🌊
San Francisco
💎
UX DESIGN
☺️
Motion design
♥️
PEOPLE-CENTERED RESEARCH
🎉
Copenhagen
🚀
I illustrate too!
🍙
D&D rules
✏️
Bangalore
🍑
5+ years product design experience
Startups & Scaleups
🌊
San Francisco
💎
UX DESIGN
☺️
Motion design
♥️
PEOPLE-CENTERED RESEARCH
🎉
Copenhagen
🚀
I illustrate too!
🍙
D&D rules
✏️

Nice of you to come by. I’m currently senior product designer at Goodiebox where the team and I work hard to marry the product approach with commercial needs at a successful scale-up.

Previously, I worked at Rune, an AI-driven voice chat app for mobile gamers where I joined as founding designer. I’ve been in Copenhagen since 2019 when I graduated from the IDP program at CIID.

Recent Work

2021 - Present

Goodiebox

Happiness in a box, every month
2018 - 2020

Rune

Gamers who play together, win together
Freelance 2020

Kona Workshop

Fine fast casual dining in a post-pandemic world
CIID IDP MASTER'S THESIS 2019

Project Vox

Exploring anger, gender and bias with smart voice assistants

More Experience

CONTRACT in 2018

Amazon Pay

I worked on No-Cost EMI payment options and a prototype for a standalone sonic payments app (a way you could pay businesses who had a small sensor when they came within range of your phone's inaudible high frequency tone) that I heard got realised 1.5 years after I left because...that's Amazon for you. It was actually kinda cool. It's presently available as an obscure feature within the Amazon Pay app. All work is under NDA.
2017-2018

FreshMenu

Food delivery from cloud kitchens with a presence in 3 major Indian cities, headquartered in Bangalore. I worked on the website, the Android, and iOS apps in a design team of 3. I led the design for their premium membership tier called FreshClub, and you can read about that here. I got to eat a lot of great food for free.
2016-2017

Little Black Book

LBB is a culture and lifestyle website with a presence in several Indian cities HQed in New Delhi, for those who are (and I quote!) interested in being interesting. I was hired to (re)design their website and app. I also did some serious usability testing and interviews for their user-generated content feature. I tried and failed to get them to buy Sofia Pro for their website.
2015-2016

Softrade

My first design gig. Hopefully that says enough.
Bangalore
🍑
5+ years product design experience
Startups & Scaleups
🌊
San Francisco
💎
UX DESIGN
☺️
Motion design
♥️
PEOPLE-CENTERED RESEARCH
🎉
Copenhagen
🚀
I illustrate too!
🍙
D&D rules
✏️
Bangalore
🍑
5+ years product design experience
Startups & Scaleups
🌊
San Francisco
💎
UX DESIGN
☺️
Motion design
♥️
PEOPLE-CENTERED RESEARCH
🎉
Copenhagen
🚀
I illustrate too!
🍙
D&D rules
✏️
Bangalore
🍑
5+ years product design experience
Startups & Scaleups
🌊
San Francisco
💎
UX DESIGN
☺️
Motion design
♥️
PEOPLE-CENTERED RESEARCH
🎉
Copenhagen
🚀
I illustrate too!
🍙
D&D rules
✏️

Fun Stuff

Finally giving something back to the Figma Community
I, Drawing Robot
Interview with Whiteboard.FM
Sensory Design: Plush Pass
App/Play Store Video Animation for Rune
Prototyping in Origami
Service Design: Keymmunity
That one time I tried understanding crypto on Twitter
One shot illustration for Rune
More Prototyping in Origami
Immersive Experiences & Messy AR
Experimenting in Unity
Llamatar Illustration System
Photography on Instagram
Reviewing art with my partner on his YouTube channel